时尚管理，数字传媒与社交媒体推广
这个学士学位课程旨在培养年轻人才，通过编辑内容开发（包括时尚杂志的新闻编辑和数字营销活动）来创建传播策略和数字叙事能力，以增强公司创意指导所需的管理技能。
米兰时尚
时尚管理，数字传媒与社交媒体推广学士学位由教育部认可，为学生提供了在市场营销（线上和线下）、数字传媒和时尚传媒领域脱颖而出的关键技能，其参与率最高。
从社交媒体经理到数字营销经理再到媒体策划师，通过在马兰欧尼学习时尚管理，数字传媒与社交媒体推广，学生们将为迎接时尚和奢侈品行业中面向包容性社区的企业传播的未来挑战做好准备。
学习计划
学习计划提供了广泛的课程选择（包括营销传播、创意指导、数字叙事和媒体策划），使学生能够深入研究传媒和营销策略，还能深入了解公司的创意指导，获得时尚行业的垂直专业知识。
教师
Simona Ironico（市场营销和商业传播博士）领衔时尚商业课程。马兰欧尼学院的教师团队包括学术界的杰出人物以及商业战略和传播专家，他们与行有着密切的联系，包括Anna Zinola、Davide Jabes、Valeria Volponi、Dario Golizia、Angelo Ruggeri、Benedetta Breschi。
米兰作为意大利卓越之心，被公认为四大时尚之都之一，是那些渴望学习时尚及其商业学生的理想之地。选择马兰欧尼米兰时尚学院的学生将有机会与时尚行业的从业者合作，在这个城市与选择米兰作为其业务核心的顶级品牌和国际经理人一起开展项目。
得益于马兰欧尼学院与行业领先企业的直接联系，学生将有机会开展对他们职业成长极为有价值的项目。一些众多国际品牌包括Balenciaga、Balmain、Giorgio Armani、Maison Margiela、Salvatore Ferragamo、Tod’s、Vogue、Fendi、and Dior。
«时尚不仅仅存在于服装之中。时尚在天空中，在街头。时尚关乎理念，关乎我们的生活方式，关乎正在发生的事情。» - Coco Chanel
在时尚写作、文案编辑、媒体策划、财务和创意指导融合的多面场景中，产生了多种职业机会，例如以下职位：
- 品牌传播经理
- 社交媒体与公关经理
- 数字营销经理
- 多媒体内容设计师
- 媒体策划师
佛罗伦萨
The bachelor’s degree in Fashion Management, Digital Communication and Media, accredited by Ministry of University and Research, provides students with the key skills to stand out within the challenging landscape of marketing (both online and offline), digital communication and fashion media with the highest engagement rates.
From Social Media Manager to Digital Marketing Manager to Media Planner, studying Fashion Management, Digital Communication and Media at Istituto Marangoni prepares students to face the next challenges of corporate communication for inclusive communities within the fashion and luxury sectors.
PLAN OF STUDY
The plan of study offers a wide selection of subjects (including marketing communication, creative direction, digital storytelling, and media planning) to enable students to delve into both communication and marketing strategies and also into the creative direction of a company, to acquire vertical expertise in the fashion industry.
验证
该课程目前正在接受意大利教育部（MUR）的认证，是一个为期三年的学位课程。
Fashion Management, Digital Communication and Media - FIFamous worldwide for its artistic heritage, Florence masterfully combines traditional Italian craftsmanship and excellence with contemporary innovation and modernity. Students who choose Istituto Marangoni Firenze are passionate about creating, curating and promoting art and fashion, learning to make the most of the wealth of materials and textiles offered by the city.
Thanks to Istituto Marangoni's direct link with leading industry companies, students will have the opportunity to develop highly valuable projects for their professional growth. Some of the numerous international brands are: Balenciaga, Balmain, Giorgio Armani, Maison Margiela, Salvatore Ferragamo, Tod’s, Vogue, Fendi, and Dior.
«Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.» - Coco Chanel
In a multi-faceted scenario where fashion writing, copyediting, media planning, finance and creative direction are merging, there are multiple career opportunities, like the following jobs:
- Brand Communication Manager
- Social Media & PR Manager
- Digital Marketing Manager
- Multimedia content designer
- Media planner
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